The Fess Parker: A DoubleTree by Hilton Resort
Santa Barbara, California


In 2008, members of Corinthian’s current executive team, along with the owner identified the need to renovate the Fess Parker Doubletree Hotel, a Hilton Resort, due to deterioration, new competition, suppressed RevPAR, declining market share and lack of group and local business.


  • Collaborate with the owner in developing a strategic initiative for revenue growth and increase market share
  • Prepare a development strategy, from initial phases and procurement plans to project completion
  • Develop and implement an integrated logistical process for the scope of work to allow the hotel uninterrupted operation through renovation
  • Prepare detailed cost plans, including but not limited to value engineering focused on meeting budget targets and expectations
  • Implement the actual development schedule and cost controls procedures
  • Bring the owner and operator together to plan for prevention of lost revenue through the development process


  • Implement the development of a $16 Million budget to renovate the 360 room resort
  • Improve spa amenities and increase their functionality
  • Refresh guest rooms and bathrooms and enhance rooms with new FF&E and OS&E
  • Upgrade and add restaurant opportunities through the addition of Rodney’s Grill and renovation of newly branded Java del Mar, Terraza del Mar Pool BBQ, The Roundhouse, and The Set
  • Stabilize Resort’s Revenue in the midst of a crashing economy
  • Increase group business to Facility
  • Increase the value of the property.


  • Completed the renovation two months ahead of schedule and 7.5% under budget
  • Stabilized RevPAR while competitor RevPAR decreased by 12-14% in the same period
  • Increased the resorts ADR by 8.5%
  • Generated an estimated 5% growth in Net Operating Income
  • Increased the value of the hotel by an estimated $25 Million
  • Stabilized occupancy at 76.6% while competitors struggled to achieve occupancies above 60%
  • Increased group business mix from 35% to over 50%

Projects are representative of work performed by Corinthian and ADMI employees under Corinthian Development Company or ADMI as well as with prior employers.